Home > NQ Art and Design, teaching > NQ Graphic Design Project

NQ Graphic Design Project

This semester I’m teaching 4 units on the NQ Graphic Design and New Media course (National Certificate Art & Design framework) – Exploratory Media Handling F5CJ 12, Colour F5CE 12, Animation Skills F5BT 11, Digital Media F5CH 12.

I’ve decided to combine these into a single project which will involve the marketing of a new mobile telephone brand.

For each unit students must create some kind of advertising material for the new brand, which can be from a huge range including magazine ads, animated TV advert, web advert, promotional flyer, phone top-up card design, novelty/gimmick item, product packaging, etc.

Each mini-project will require the students to conduct some research, mindmap their ideas, produce preliminary sketches and designs, utilise a variety of traditional and digital media, experment with colour, produce their finals, then evaluate their work.

During the first week the students have undertaken the following activities:

Charcoal drawing – drawing a face and learning about the proportions of the face. Learning about charcoal techniques such as blending and using stencils. Using light and shade and monochromatic/duotone colour schemes.

Line drawing – copying and enlarging part of a pre-made line drawing using pencil. The students then embellish the image with something of their own, such as adding a person or object, or adding detail that isn’t in the original. Learning about scale and proportion, and using the imagination.

Creating a zoetrope – cutting out and constructing a zoetrope (Victorian animation toy) from a template. Learning about following instructions and basic animation principles such as frame rate and frame-by-frame animation.

Constructing a colour wheel – 6 groups of students create a section of the colour wheel by cutting and pasting coloured objects and shapes from magazines onto an equilateral triangle. Pure colours go on the centre, lighter colours towards the base, darker to the point. Colours at each side of the traingle should blend with the neighbouring colours. Students learn about hue, saturation, brightness (or value) and primary/secondary colours and other colour schemes, as well as cooperation and group working.

Research – looking at existing mobile phone adverts, examples of traditional animation techniques and animation processes.

Assessment – students to mindmap ideas for a simple traditional animation such as flipbook or zoetrope which is to be used in advertising a mobile phone brand. Students also produce some preliminary ideas and sketches for discussion the following week. Students are given an example so they see the level of detail and amount of work that is required.

  1. August 30, 2009 at 11:19 am

    All seems rather interesting i must say.

  2. November 7, 2009 at 11:32 am

    A very interesting blog post. What would you say was the most common problem?

    • colinmaxwell
      November 9, 2009 at 7:28 pm

      Integrating assessments to make them seem realistic is the most difficult challenge. Some outcomes have to be assessed seperately because they just don’t fit.

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